Management is the art of organizing and coordinating things or people. Hence, your life is sorted if you’ve learned the right management tricks, be it your profession or personal life. If you want to build your career in management and Read More …
You might have heard a common term “CASE STUDY” during various training sessions – in your course books, from your lecturers, and more. Also, you might have a general idea of what case studies are. But this isn’t enough especially Read More …
Reading is the basic springboard for learning. And books provide the liftoffs. They open up new worlds to everyone. For beginners, stepping into a well-established industry and combating the age-old conquerors is like a snowball’s chance in hell. In-depth industry Read More …
“Integrated marketing communication is a way of looking at the whole marketing process from the view point of customers.” Brand promotion is an essential part of every business; it not only helps businesses to promote their product and services among Read More …
An effective business planning without a SWOT is like a car without fuel. Yes, you read that right! SWOT is a great way to help organizations develop a robust business strategy. And conducting this analysis is actually fun. Moreover, it Read More …
Every company in your industry is competing to occupy a place in your prospective customer’s mind. You have worked hard to put your brand out there and are confident that everyone you are targeting has at least heard about your Read More …
It is often said, “Actions speak louder than words.” But when it comes to marketing, a few positive words can do wonders for your business. A great example of this is the customer testimonials. If you’re selling a product online, Read More …
Group discussions – a setting in which people sit together to share their views on a particular topic and discuss together to reach a conclusion! While group discussions are often considered as “informal”, they have been a crucial criterion in Read More …