MBA in Marketing Management

MBA in Marketing Management

MBA in Marketing Management is one of the most popular and in-demand courses among the youth. Divided into 4 semesters, this program offers great career opportunities to the aspirants. If you are eyeing upon an MBA program and have the slightest inclination towards marketing, then this can be your ideal calling. Wish to know more about marketing management? Scroll down to know the details!

MBA in Marketing Management

This is a postgraduate course that you can opt for two years. Students who get enrolled to the course get to learn about some of the advanced marketing concepts such as consumer behaviour, digital marketing, advertising, etc. Aspirants need a Bachelor’s degree to be eligible for seeking admission to this MBA program.

Eligibility criteria

The eligibility criteria may vary from one B school to another. However, the below-mentioned are the basic eligibility criteria that every aspirant should clear to seek admission in MBA (Marketing Management).

  • Aspirants should have at least 50% aggregate marks in Bachelor’s degree.
  • They should have done their graduation from an affiliated and recognised college.
  • Candidates should appear in MBA entrance exams such as CMAT, CAT, GRE etc.
  • Some B schools can prefer candidates with previous work experience.

Admission process

  • First of all, visit the website of the college or university you wish to seek admission in. Go through the eligibility criteria section. Make sure that you are eligible for getting enrolled to this course.
  • Appear for relevant MBA entrance exams such as CAT, XAT, MAT etc. Note that your scores will be thoroughly considered in the admission process.
  • Once the colleges declare their cutoffs, check if you have made it to your dream B-school.
  • Soon, you will get a call from the college authorities.
  • Next, you will have to attend a group discussion session and keep your points vocally.
  • If you crack the GD, you will be called for a round of personal interviews.

Highlights of the course


MBA in Marketing Management

Course Level

Post Graduate


2 Years


50% aggregate marks (Bachelor’s degree)

Duration of course

2 years

Examination type

Semester based

Admission procedure

The entrance test, group discussion/written analysis, personal interview

Course fee

INR 3-10 lakhs

Expected salary

INR 5-20 lakhs

Job profiles

Sales manager, market analyst, public relations director, brand manager, digital marketing executive etc.

How to crack the MBA marketing management entrance exam?

The entrance exam for MBA in marketing management tests the candidates on the basis of their verbal abilities, reasoning and writing skills as well as quantitative aptitude. You can either self-study or get professional help from any tutor. Here’s the basic highlight of the MBA entrance examination.




Exam frequency

Once every year

Throughout the year

Number of questions




3 hours

3 hours 30 minutes

Score validity

1 year

5 years

Exam pattern

Quantitative aptitude, data interpretation, verbal ability and logical reasoning

Analytical writing, verbal reasoning, quantitative reasoning and integrated reasoning

  • Focus on logical reasoning, and data interpretation as these two sections can be a tad bit difficult as compared to other sections.
  • Start preparing well ahead of time.
  • Practice numerical problems a lot and increase your speed. This will save a lot of your precious time during the entrance exam.
  • Start reading newspapers and writing content on an everyday basis to enhance your comprehension and writing abilities.
  • Solve mock test papers on a regular basis. This will give you a clear idea of your strengths and weaknesses.

Syllabus- MBA in Marketing Management

Semester 1

  • Management concepts
  • Business environment
  • Managerial economics
  • Statistical analysis and operations research
  • Financial and cost accounting
  • Marketing management
  • Financial management

Semester 2

  • Accounting and managerial decisions
  • Computer applications
  • Sales management
  • Consumer behaviour
  • Agricultural and rural marketing
  • Marketing research
  • Advertising research

Semester 3

  • Retailing
  • Entrepreneurship development
  • Service marketing and CRM
  • E-commerce
  • Product and brand management
  • International Business

Semester 4

  • Strategic management
  • Marketing of non-profit organisation
  • Logistics and supply chain management
  • Computer applications
  • Management information system
  • Industrial marketing
  • Total quality management

Top colleges you should eye upon for pursuing MBA in Marketing Management

College Name


Average fee structure

Indian Institute of Management


INR 7,50,000

Vinod Gupta School of Management


INR 5,00,000

National Institute of Technology


INR 1,30,000

SP Jain Institute of Management and Research


INR 18,65,000

Great Lakes Institute of Management


INR 16,00,000

Department of Management Studies IIT Roorkee


INR 4, 10,000

Department of Management Studies IIT Madras


INR 4,00,000

Indian Institute of Management


INR 4,20,000

Indian Institute of Management


INR 5,50,000

Distance learning for MBA in Marketing Management

If because for some reason, you are not able to get enrolled for a full-time MBA in marketing management, you can go for distance education for the same course.

When it comes to distance learning, the course duration is of 2 years. It gets divided into 4 semesters. Below mentioned are the different subjects included in the distance learning program:

  • Consumer behaviour
  • Sales distribution and supply chain management
  • Marketing research
  • E-marketing
  • Advertising management and sales promotion
  • International marketing

Check out the list of top colleges that offer distance education for MBA in Marketing Management!

  • Institute of Management Technology (Ghaziabad)
  • Indian School of Business Management (Hyderabad)
  • Regenesys Institute of Management (Navi Mumbai)
  • Amity Centre for E-learning (Noida)
  • IIBM Institute of Business Management (Meerut)

Job Profiles

  • Sales manager: As a sales manager, you will be guiding as well as leading your sales team. Your duties include goal setting, building sales plans, analysation of data, providing sales training, mentoring the team members and administering the recruitment process.
  • Marketing analyst: As a market analyst, you will have to study market conditions thoroughly. This, in turn, will allow you to evaluate the potential sale of your services and products. You will guide your company about the products and services that are in demand.
  • Marketing Executive: Marketing executives are the professionals who administer as well as oversee the implementation of marketing strategies. Your duty includes backing up the marketing team of your organisation.
  • Public relations director: As a public relations director, you will be responsible for setting up goals for your PR team and monitoring them too. Your duty also includes nurturing and maintaining smooth relationships with the media. The ultimate goal of your services is to enhance the brand presence of the company you are working in.
  • Digital marketing executive: As a digital marketing executive, you will have to engage your brand with the target audience over different digital platforms. The ultimate goal of this job profile is to create a robust online presence for the brand.
  • Market research analyst: Your job includes evaluating the preferences of the target audience so that the organisation can advertise, shape, create strategies and market its products and services accordingly.
  • Product manager: You will have to develop different products for the organisation you are working in. The products can include both digitals as well as physical products. From creating strategies to bringing out the functionalities to launching the features, you will have to take care of all these aspects as a product manager. You will get assisted by other professionals such as data scientists, data analysts, software engineers, product designers etc.
  • Brand manager: As a brand manager, you will be designing a robust brand strategy so as to convey the message of the brand to its target audience. You must have excellent communication skills as well as a robust network with your professional acquaintances.

In a nutshell

MBA in marketing management can fetch you the much-needed career boost you have been eyeing on. The details will help you in taking a smart and well-informed decision. Make sure you keep in mind your interest, budget as well as expectations before enrolling for the course. Before starting with the preparations, you should double-check the details with respective colleges as they may make certain changes without any prior intimation.

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