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Category: Marketing

Challenges of Integrated Marketing Communication

October 27, 2024October 29, 2024 Joe David
Challenges of Integrated Marketing Communication

“Integrated marketing communication is a way of looking at the whole marketing process from the view point of customers.” Brand promotion is an essential part of every business; it not only helps businesses to promote their product and services among Read More …

Marketing

Everything you should know about the Case study

April 3, 2024June 18, 2025 Ravi Ranjan
Case Study

You might have heard a common term “CASE STUDY” during various training sessions – in your course books, from your lecturers, and more. Also, you might have a general idea of what case studies are. But this isn’t enough especially Read More …

Education, Management, MarketingLeave a comment

Various MBA Entrance Exams in India

September 10, 2023September 10, 2023 Joe David
Various MBA Entrance Exams in India

Management is the art of organizing and coordinating things or people. Hence, your life is sorted if you’ve learned the right management tricks, be it your profession or personal life. If you want to build your career in management and Read More …

Education, Management, MarketingLeave a comment

Best Marketing Books for Beginners

February 13, 2019September 4, 2022 Joe David
Best Marketing Books for Beginners

Reading is the basic springboard for learning. And books provide the liftoffs. They open up new worlds to everyone. For beginners, stepping into a well-established industry and combating the age-old conquerors is like a snowball’s chance in hell. In-depth industry Read More …

Education, MarketingLeave a comment

4 Tips for Company Reputation Management

December 14, 2018September 4, 2022 Joe David
4 Tips for Company Reputation Management

Every company in your industry is competing to occupy a place in your prospective customer’s mind. You have worked hard to put your brand out there and are confident that everyone you are targeting has at least heard about your Read More …

Brand development, Business, Guest Post, MarketingLeave a comment

The Importance of Testimonials for Your Business

August 10, 2018September 4, 2022 Joe David
The Importance of Testimonials for Your Business

It is often said, “Actions speak louder than words.” But when it comes to marketing, a few positive words can do wonders for your business. A great example of this is the customer testimonials. If you’re selling a product online, Read More …

Brand development, Business, MarketingLeave a comment

Best Way To Measure Customer Satisfaction

November 29, 2017September 4, 2022 Joe David
Best Way To Measure Customer Satisfaction

“The well- satisfied customer will bring the repeat sales that counts.” The quote is enough to understand why it is important for businesses to measure their customer satisfaction. It’s simple; if your customers are happy and satisfied with the services Read More …

MarketingLeave a comment

How to Prepare to Ace your MBA Summer Internship?

May 31, 2017September 4, 2022 Joe David
How to Prepare to Ace your MBA Summer Internship

With the onset of summers, graduates are eagerly waiting for their MBA internships. This is because it is one of the important parts of Full-time MBA. Individuals are offered helpful work experience as well as it opens a plethora of Read More …

Education, Management, MarketingLeave a comment

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