It seems Indian Prime Minister, Mr. Narendra Modi’s efforts have really attracted the Big Boy across the world to invest in India for some or the other reason. From China to Taiwan and Korea, every tech player is trying to get a bigger share in India. And now it’s Apple, the biggest technology company in … Read more
There were the days when having a Nokia Mobile Phone was matter of pride and envy of many. The two shaking hands have in fact shook the whole world. With a manufacturing unit in small country like Finland, Nokia had ruled the mobile phone market for a decade. However, suddenly Nokia started loosing its shine. … Read more
Today MNCs are facing stiff competition from home grown National Brands in various sectors like MDH, Ptanjali in FMCG sector and Lava, Intex, Micromax etc. electronic sector and many more. Though the MNCs are pumping millions of dollars every year on their research and development and perhaps pumping more money on advertisements to rule the … Read more
Smart phones have not added a new dimension to the interpersonal connectivity, but it has also brought internet to the reach of the lowest strata of society. Studies suggest that internet has not only geared up developmental index, but its impact on socio economic balance is matchless. Who could have imagined thirty years back that … Read more
Online shopping has emerged as one of the biggest sensation of the twenty first century. Ever since human history has evolved, commerce has played the most significant role in development. Initially barter was the mode of transaction, then as the civilizations developed metals, spices, coins, slaves, cash notes used to trade in lieu of goods. … Read more
We are in 21st century where digitization reigns supreme! Today, the marketing strategy of any competent brand having ambitious plans to capture the market is incomplete without an internet marketing plan, also known as online promotion activities. Internet offers speed and unlimited coverage, that makes a brand message of a new discount or a brand … Read more
Social media channels like facebook, instagram, twitter, whatsapp, hike messanger and not to be forgotten orkut and other social media platforms have not only heralded a new e- revolution but have made a striking appeal to the people world over. With a single click of mouse one is connected with any other individual all around … Read more
In the era of connectivity, technical advancements, accessibility and increasing user base, internet has become synonym of inter personal connectivity. With the advent of smart phones, internet has assumed multi dimensional tasks and approaches. Now internet is not dependent upon computers and expensive devices. Smart phones have revolutionized internet like never before. During the advent … Read more