Steven Chabot, an American politician and lawyer once said, “I would like to see more funding for entrepreneurial development programs.” What made such as eminent leader say this? Why did he emphasize on the increase of these programs? What are Entrepreneurship Development Programmes? The Definition Entrepreneurship Development Programmes, or EDP, is a programme designed with … Read more
There were the days when having a Nokia Mobile Phone was matter of pride and envy of many. The two shaking hands have in fact shook the whole world. With a manufacturing unit in small country like Finland, Nokia had ruled the mobile phone market for a decade. However, suddenly Nokia started loosing its shine. … Read more
Today MNCs are facing stiff competition from home grown National Brands in various sectors like MDH, Ptanjali in FMCG sector and Lava, Intex, Micromax etc. electronic sector and many more. Though the MNCs are pumping millions of dollars every year on their research and development and perhaps pumping more money on advertisements to rule the … Read more
We are in 21st century where digitization reigns supreme! Today, the marketing strategy of any competent brand having ambitious plans to capture the market is incomplete without an internet marketing plan, also known as online promotion activities. Internet offers speed and unlimited coverage, that makes a brand message of a new discount or a brand … Read more
It’s natural that for much of the past 20 years, the discourse on growth has highlighted the BRIC countries: Brazil, Russia, India, and China. But with competition in these markets intensifying, some companies have shifted their focus to other regions of the world, such as Africa and non-BRIC Asia and Latin America. Everywhere, however, competition … Read more
A smartphone price war is looming in India as major Chinese brands turn their attention to overseas markets to maintain their growth as China’s economy slows. Manufacturers such as Lenovo, Huawei, Xiaomi, Gionee and Oppo are all expected to adopt a more forceful sales and marketing approach in India this year. The signs are already … Read more