We are in 21st century where digitization reigns supreme! Today, the marketing strategy of any competent brand having ambitious plans to capture the market is incomplete without an internet marketing plan, also known as online promotion activities. Internet offers speed Read More …
Social media channels like facebook, instagram, twitter, whatsapp, hike messanger and not to be forgotten orkut and other social media platforms have not only heralded a new e- revolution but have made a striking appeal to the people world over. Read More …
In the era of connectivity, technical advancements, accessibility and increasing user base, internet has become synonym of inter personal connectivity. With the advent of smart phones, internet has assumed multi dimensional tasks and approaches. Now internet is not dependent upon Read More …
Trade the unctuous store attendants for glib salesmen, replace security with armed policemen and swap mall rats for a motley bunch of sadhus and saints, and we wager it would be hard to tell malls and melas apart. The two Read More …
Which is the top selling Chinese handset brand in India? Well, that’s tough to tell, because rankings change every other month. For the first two months of 2015, Gionee topped the charts, according to a shipment report by Infodrive, a Read More …
It’s natural that for much of the past 20 years, the discourse on growth has highlighted the BRIC countries: Brazil, Russia, India, and China. But with competition in these markets intensifying, some companies have shifted their focus to other regions Read More …
An Assocham-PwC study on online shopping shows that online shoppers spend around Rs 6,000 per year currently. In 2014, the total number of consumers who bought online was around 40 million and in 2015 the number is expected to increase Read More …
A smartphone price war is looming in India as major Chinese brands turn their attention to overseas markets to maintain their growth as China’s economy slows. Manufacturers such as Lenovo, Huawei, Xiaomi, Gionee and Oppo are all expected to adopt Read More …