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Tag: Online Study

How marketers are trying to make mela marketing work in rural India.

August 30, 2015September 4, 2022 Joe David

Trade the unctuous store attendants for glib salesmen, replace security with armed policemen and swap mall rats for a motley bunch of sadhus and saints, and we wager it would be hard to tell malls and melas apart. The two Read More …

NewsBrands, Management study, Marketing Notes, Online Study, Rural Market, smartphone

The new wave of smartphone brands : Made in China Sold in India

August 30, 2015September 4, 2022 Joe David

Which is the top selling Chinese handset brand in India? Well, that’s tough to tell, because rankings change every other month. For the first two months of 2015, Gionee topped the charts, according to a shipment report by Infodrive, a Read More …

BusinessBrands, Management study, Marketing Notes, marketting, Online Study, smartphone

Three myths about growth in consumer packaged goods

August 30, 2015September 4, 2022 Joe David

It’s natural that for much of the past 20 years, the discourse on growth has highlighted the BRIC countries: Brazil, Russia, India, and China. But with competition in these markets intensifying, some companies have shifted their focus to other regions Read More …

Brand developmentBrands, Management study, Marketing, Notes, online, Online Study, packaging, Product

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